To successfully deploy Salesforce.com on a large scale, focus on careful planning, change management, top-notch user training, and user-adoption monitoring.

Panasonic adopted salesforce.com to more accurately forecast sales and to provide a single point of contact for all of its B2B customers.

Can businesses automatically differentiate between bona fide online information and April Fool’s posts? Because ours led to at least one bona fide business development offer.

Want some rapid ROI? Then automate pricing and quoting in Salesforce.com to improve accuracy, productivity, accountability, and workflow efficiency.

A new study finds that mobile CRM increases salespeople’s productivity by 15%, while productivity sees a 12% boost by using social CRM tools.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Innoveer acquires transformative Italian software firm which promises to provide state-of-the-art access to social media from legacy platforms, including AS/400, Apple II, and Siebel.

Creating a social business often begins with simple requirements, such as translating Facebook posts into leads in your CRM system. Here’s where to start.

Many businesses have been asking us whether they shouldn’t just move their contact center wholesale to the cloud. Here’s our response.

What’s the next, best step for your business to capitalize on social media? Learn how to find the answer that offers the biggest business upsides.