When it comes to providing great service, customers expect you to hear their cries via social networks.

When it comes to embracing social CRM, CIOs and IT managers have a duty to help their organization select the best technology and find new ways to blend their existing marketing, sales and service practices.

With customers spending more time using social media, it’s time for businesses to retool their CRM practices and increase their social network sales savvy.

From businesses retooling for growth, to bringing Siri to Salesforce, review our top CRM predictions for 2012.

High-tech companies excel at applying CRM to increase sales automation, service speed, marketing efficacy, as well as partner relationship management. Lately, the industry has also been leading the embrace of social business capabilities. Learn how to put these high-tech CRM best practices to work.

For companies that want to get up and running with Salesforce quickly, focus on keeping integration lean and mean, if you initially do it at all.

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather.

Chatter is changing. Here’s how to use the microblogging platform’s new features to actively drive better interactions not just between employees, but with your customers.

Learn the best strategies for B2C manufacturers to focus increase efficiency, thus buying their R&D and product design teams time to develop The Next Big Thing.

Despite the profit potential, selling in the pharmaceutical, biotech, or medical device industries isn’t easy. Start-ups must hit the ground running, and established players retool their practices and technology to match.