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Welcome to CRM Insights

For Mature Audiences Only

Posted on December 28th, 2009 Matthew Johnson Comments 0
For Mature Audiences Only

Growing up, one needs to reach a certain level of maturity in order to watch more “mature” movies. Turns out CRM programs are similar.

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Master Web 2.0 For Service Before Twitter

Posted on December 21st, 2009 Adam Honig Comments 0

Worried about tackling service via Facebook or Twitter? See to your self-service website and customer-centric focus first.

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With CRM, Less is More

Posted on December 17th, 2009 Adam Honig Comments 1
With CRM, Less is More

With CRM, less is more. Read five best practices for avoiding “CRM Gone Wild”

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Field Perspective: Optimizing Sales and Marketing (Harvard Business Review)

Posted on December 14th, 2009 Adam Honig Comments 0
Field Perspective: Optimizing Sales and Marketing (Harvard Business Review)

Harvard Business Review recently asked me, What are companies doing to optimize their sales and marketing practices?

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