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Welcome to Innoveer's CRM Insights

Why SFA Failure Rates Will Increase

Posted on January 25th, 2010 Adam Honig Comments 1
Feeling lucky? Then maybe you don’t need a plan. Image: Google.

To avoid SFA project failure, the solution is simple: plan. Know what you want to achieve, and how you’re going to achieve it.

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Forget Self-Service—Just Use Facebook

Posted on January 18th, 2010 Adam Honig Comments 0
Is your online customer experience made for the modern age? Photograph by blakespot.

Online self-service is failing. Here’s how to fix it.

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Let’s Start a Riot

Posted on January 11th, 2010 Adam Honig Comments 0

Do your marketing campaigns incite prospective buyers with a clear call to action?

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CRM Software Smackdown

Posted on January 4th, 2010 Adam Honig Comments 0
Who rules? Photograph by Tim Hipps.

Many sales VPs, as they move into 2010, are considering whether they should move away from using ACT, Saleslogix or similar software and embrace Salesforce.com or Oracle CRM On Demand. But which one is best?

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