How can your marketing group be more effective? Start by mastering the art of event management.

What’s the best way to create high levels of interaction and engagement between service representatives and customers? Try moving customer service to the cloud.

Many large organizations think they are too big, and their needs too complex, for SaaS-based CRM. But as the cloud evolves, not using SaaS becomes much more difficult to justify.

For direct marketing to be effective, you must define your marketing strategy in advance.