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Kicking the Tires: Testing Oracle’s New CRM On Demand

Posted on March 29th, 2010 Adam Honig Comments 0
Our experts ask: Does the new Oracle CRM On Demand (release 17) deliver? Photograph by somegeekintn.

Does the new Oracle CRM On Demand version 17 deliver?

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The Final Tweet

Posted on March 22nd, 2010 Adam Honig Comments 2
What happens next? Photograph by modomatic.

Twitter breakdown: If your customers have to call, email and finally tweet to get a response, it means that your customer service practices are broken. Cue customer defections.

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Nothing Measured, Nothing Gained

Posted on March 15th, 2010 Adam Honig Comments 1
Take the measure of your marketing programs. Photograph by aussiegall.

To gauge ROI and identify which marketing programs work well, practice marketing measurement.

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Monster Mashups

Posted on March 8th, 2010 Adam Honig Comments 0
Monster Mashups

Where are all of the CRM mashups we were promised?

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When Call Centers Go Bad

Posted on March 1st, 2010 Adam Honig Comments 0
Photograph by Ha-Wee.

Can SaaS and open source applications make call centers better?

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