Historically, small companies faced a barrier to working with large business partners to attract new customers: technology. Today, however, the cloud can make the systems of even smallest business big enough to work with any other enterprise, small or large. To learn more, I talked to Jeff Brandes, vice president of business development and operations at EveryScape, which uses Salesforce.com to work with multi-billion-dollar business partners.

What are your CRM program’s unknown unknowns? When it comes to planning, to ensure that projects don’t fail, you need to find out.

If you give salespeople a mobile CRM application, will their use of SFA increase?

Health care reform is moving forward. But are health insurers putting the right sales, marketing and service procedures in place to ensure that when it comes to capturing their share of the membership pie, they’re not going to be left behind?

Even with cloud CRM, getting salespeople to adopt SFA requires give and take. Start with the give.