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Welcome to Innoveer's CRM Insights

Make Smaller Businesses Bigger with Salesforce.com

Posted on July 22nd, 2010 Adam Honig Comments 0

Historically, small companies faced a barrier to working with large business partners to attract new customers: technology. Today, however, the cloud can make the systems of even smallest business big enough to work with any other enterprise, small or large. To learn more, I talked to Jeff Brandes, vice president of business development and operations at EveryScape, which uses Salesforce.com to work with multi-billion-dollar business partners.

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CRM: What You Don’t Know Can Kill You

Posted on July 19th, 2010 Adam Honig Comments 0
Microsoft didn’t see the Internet coming, and now look what’s happened.

What are your CRM program’s unknown unknowns? When it comes to planning, to ensure that projects don’t fail, you need to find out.

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Mobile CRM: Make Salespeople Move

Posted on July 15th, 2010 Adam Honig Comments 0
Photograph by Miss Karen.

If you give salespeople a mobile CRM application, will their use of SFA increase?

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Health Care Reform: Insurers With the Best CRM Will Win

Posted on July 13th, 2010 Adam Honig Comments 0
Photograph from the Seattle Municipal Archives

Health care reform is moving forward. But are health insurers putting the right sales, marketing and service procedures in place to ensure that when it comes to capturing their share of the membership pie, they’re not going to be left behind?

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Revenge of the SFA Adoption Challenge

Posted on July 7th, 2010 Adam Honig Comments 0
o	How much time do you have to convince salespeople to adopt SFA? Not much. Photograph by wwarby.

Even with cloud CRM, getting salespeople to adopt SFA requires give and take. Start with the give.

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