What keeps pharmaceutical executives awake at night, and how can CRM help?

Can these five cocktails really increase the success of your CRM program? Join us for a cocktail party on Tuesday of Oracle OpenWorld 2010 to find out.

Need to deliver a new product or service to market, as fast as possible, but your existing CRM software can’t keep up? Then pursue a band-aid SaaS solution.

Everyone wants to build a 360-degree view of their customers. But in most cases, having a 360-degree view is overkill. Instead, ask what information your customer-facing employees need to be more productive in their jobs. Because just throwing endless amounts of customer data at marketing, sales and service personnel won’t deliver business results.

With a good master data management program, your organization can reduce its spending on non-value-producing activities, and instead focus on more strategic, high-value pursuits that generate additional customer satisfaction and revenue.

CRM magazine, in its new 2010 CRM Market Awards, has named Innoveer the “One to Watch” consultancy, repeating a distinction it also bestowed in its 2008 awards. “Innoveer built its reputation in CRM for high-tech and healthcare,” R “Ray” Wang, partner at Altimeter Group, tells CRM magazine. “It’s [now] moving beyond those verticals and brings [...]

Old, big dogs don’t like to be asked to perform new CRM tricks. Here’s how to get those big dogs on board.