Here’s what 2011 promises: more Salesforce.com versus Oracle, further “platform shift” wars, the rise and rise of social CRM (sometimes with a business upside), the impending debut of Oracle Fusion CRM, and an iPad in every stocking.

Salesforce’s Dreamforce 2010 conference was a smash hit — lots of enthusiasm, new products and expanded capabilities demonstrated, and even practical ways to improve sales, marketing and service operations.

CRM smackdown. Salesforce.com. Chatter. Siebel. Upgrades. Integration. Sales Leadership. It’s the end of the year: cue the annual recap of top CRM stories and trends.

How can organizations that have grown quickly — often through mergers and acquisitions — streamline their business and standardize on CRM to sell more efficiently?

Heading to Dreamforce 2010 from December 6–9 in San Francisco? Here’s a cheat sheet for the 10 essential sessions to visit.