Don’t mistake having a new tool for users wanting to adopt it. As with any CRM project, businesses must make their social CRM adoption case to employees, and especially sales teams.

Social networks have redefined customer relationships. Now it’s time to use social technology to make your business better.

But how fast does data need to flow? That’s a pertinent question, since the more real-time your integration between CRM and other systems, the more project cost and complexity will increase.

The United States and Britain excel at sales, marketing, and service. So why isn’t CRM being emphasized to aid our nations’ recovery?