Learn the best strategies for B2C manufacturers to focus increase efficiency, thus buying their R&D and product design teams time to develop The Next Big Thing.

Despite the profit potential, selling in the pharmaceutical, biotech, or medical device industries isn’t easy. Start-ups must hit the ground running, and established players retool their practices and technology to match.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

Banks and asset management firms are looking beyond customer volumes as a way to improve their bottom line.

Embracing social CRM offers significant potential marketing, sales and service upsides. But you’ll need to handle social CRM correctly to benefit from maximum business impact.