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A new study finds that mobile CRM increases salespeople’s productivity by 15%, while productivity sees a 12% boost by using social CRM tools.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Innoveer acquires transformative Italian software firm which promises to provide state-of-the-art access to social media from legacy platforms, including AS/400, Apple II, and Siebel.