New study finds few CEOs have social media presence, but is it true their business’s growth and customer satisfaction will suffer?

What’s the way forward for Siebel and Oracle CRM On Demand users, as well as anyone interested in the Oracle CRM Fusion stack?

“Give it away now”? This year’s Dreamforce promises to rock your CRM world with cutting-edge customer relationship best practices via Red Hot Chili Peppers.

Carrot-and-stick incentives and making salesforce.com the system of record drove rapid buy-in for solar monitoring firm’s new sales process automation program.

Advanced tools better manage high-impact, trigger-based marketing campaigns, leading to increases in both marketing and sales productivity.