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Welcome to CRM Insights

4 CRM Strategies Spell Insurance Industry Success

Posted on February 1st, 2012 Adam Honig Comments 0
Risk is a relative concept.

While insurance companies may have a reputation for moving slowly, in fact they’ve long embraced CRM initiatives that lower operating costs and increase revenues.

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Warning: Customers Require Social Service In 2012

Posted on January 24th, 2012 Adam Honig Comments 3
Warning: Customers Require Social Service In 2012

When it comes to providing great service, customers expect you to hear their cries via social networks.

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Social CRM Transformation Demands CIO Leadership

Posted on January 17th, 2012 Adam Honig Comments 0
Is your IT department leading the social CRM charge?

When it comes to embracing social CRM, CIOs and IT managers have a duty to help their organization select the best technology and find new ways to blend their existing marketing, sales and service practices.

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Beyond Social CRM: Customer Experience Tops 2012 Predictions

Posted on January 5th, 2012 Adam Honig Comments 2
What's in store for CRM in 2012?

From businesses retooling for growth, to bringing Siri to Salesforce, review our top CRM predictions for 2012.

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Enterprise High-Tech CRM Power Strategies

Posted on December 21st, 2011 Adam Honig Comments 0
Who doesn't want to be the leader of their pack?

High-tech companies excel at applying CRM to increase sales automation, service speed, marketing efficacy, as well as partner relationship management. Lately, the industry has also been leading the embrace of social business capabilities. Learn how to put these high-tech CRM best practices to work.

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Quick And Dirty Salesforce.com Integration Strategies

Posted on December 16th, 2011 Adam Honig Comments 0
When working quickly, beware distractions.

For companies that want to get up and running with Salesforce quickly, focus on keeping integration lean and mean, if you initially do it at all.

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Beyond Black Friday: 7 CRM Efficiency Commandments

Posted on November 22nd, 2011 Adam Honig Comments 1
Help consumers get the message.

Learn the best strategies for B2C manufacturers to focus increase efficiency, thus buying their R&D and product design teams time to develop The Next Big Thing.

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Aging Population Presents New Pharma CRM Opportunities

Posted on November 15th, 2011 Adam Honig Comments 0
Living longer offers many upsides.

Despite the profit potential, selling in the pharmaceutical, biotech, or medical device industries isn’t easy. Start-ups must hit the ground running, and established players retool their practices and technology to match.

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Financial Services Makeover Needs CRM

Posted on November 7th, 2011 Adam Honig Comments 0
Banks need to find customer enticement and retention strategies they can trust, or die trying.

Banks and asset management firms are looking beyond customer volumes as a way to improve their bottom line.

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Embrace Social CRM Technology For Business Benefits

Posted on November 1st, 2011 Adam Honig Comments 0
When it comes to social CRM, think marathon. Because sprinting for the finish line won’t work. First you have to learn how to stay running, by pacing yourself properly to run for mile after mile.

Embracing social CRM offers significant potential marketing, sales and service upsides. But you’ll need to handle social CRM correctly to benefit from maximum business impact.

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