From businesses retooling for growth, to bringing Siri to Salesforce, review our top CRM predictions for 2012.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

Social networks have redefined customer relationships. Now it’s time to use social technology to make your business better.

Is your company’s social media presence antisocial? Harnessing social media, including Facebook and Twitter, for your CRM efforts means not turning your back on any customer, or potential customer.

Service Cloud offers built-in integration with Facebook and Twitter. But users must also rethink their business processes to better support customers via social networks.

In the battle of the social networks, which one is tops for maximizing your marketing reach?

Five thousand people crowded into Cloudforce New York to hear Marc Benioff, “cloud computing’s most evangelical spokesman” present Salesforce.com’s strategy and products. Attendee reaction was very enthusiastic, rivaling the level of excitement generated by Carmelo Anthony joining the NY Knicks.

Here’s what 2011 promises: more Salesforce.com versus Oracle, further “platform shift” wars, the rise and rise of social CRM (sometimes with a business upside), the impending debut of Oracle Fusion CRM, and an iPad in every stocking.

Facebook launches a new messaging platform that offers immediate CRM advantages. Learn how to apply Messages to up your customer intimacy game, courtesy of Mark Zuckerberg.

Social CRM may be often hyped, but there is at least one killer reason to use it.