For companies that want to get up and running with Salesforce quickly, focus on keeping integration lean and mean, if you initially do it at all.

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather.

Chatter is changing. Here’s how to use the microblogging platform’s new features to actively drive better interactions not just between employees, but with your customers.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

Don’t mistake having a new tool for users wanting to adopt it. As with any CRM project, businesses must make their social CRM adoption case to employees, and especially sales teams.

Why migrate your custom apps to Force.com? Principally, because it offers better maintenance, security, control, and cost.

Party picks: Get the skinny on Innoveer’s party, and other don’t-miss Salesforce.com bashes, at Dreamforce 2011 (#DF11).

Planning your attack for the upcoming Dreamforce 2011? Here are the nine parts of the conference you won’t want to miss.

Thousands of customers adopted Siebel’s CRM system over the past decade. Now, it’s time for them to migrate to cloud-based CRM.

Service Cloud offers built-in integration with Facebook and Twitter. But users must also rethink their business processes to better support customers via social networks.