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Does B2B Selling Benefit From Social CRM?

Posted on November 10th, 2011 Adam Honig Comments 1
Using Facebook, B2B marketers can target very specific people to view their ads -- even just people who work at certain companies or organizations.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

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Why Become A Social Business?

Posted on October 21st, 2011 Adam Honig Comments 1
Why Become A Social Business?

Social networks have redefined customer relationships. Now it’s time to use social technology to make your business better.

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Social Media CRM 101: Attract, Acquire, Retain Customers

Posted on August 1st, 2011 Adam Honig Comments 1
Social Media CRM 101: Attract, Acquire, Retain Customers

Is your company’s social media presence antisocial? Harnessing social media, including Facebook and Twitter, for your CRM efforts means not turning your back on any customer, or potential customer.

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Mastering Social Customer Service With Salesforce Service Cloud

Posted on July 27th, 2011 Adam Honig Comments 0
Learn how to make your cloud-based service efforts soar.

Service Cloud offers built-in integration with Facebook and Twitter. But users must also rethink their business processes to better support customers via social networks.

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Facebook Battles Twitter Social Marketing Mojo

Posted on April 19th, 2011 Adam Honig Comments 0
Facebook poll

In the battle of the social networks, which one is tops for maximizing your marketing reach?

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A Killer Use Case for Social CRM Inside the Enterprise

Posted on November 11th, 2010 Adam Honig Comments 0
A Killer Use Case for Social CRM Inside the Enterprise

Social CRM may be often hyped, but there is at least one killer reason to use it.

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Email, Twitter or … Snail Mail?

Posted on September 13th, 2010 Adam Honig Comments 0
Is mail still relevant to you? Photo by smilya7679

Postal services may be facing dire times, but without the correct addresses in your CRM system, you can kiss your best-laid business plans goodbye.

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Five Cocktails Guaranteed To Increase CRM Success

Posted on August 26th, 2010 Adam Honig Comments 0
Five Cocktails Guaranteed To Increase CRM Success

Can these five cocktails really increase the success of your CRM program? Join us for a cocktail party on Tuesday of Oracle OpenWorld 2010 to find out.

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Salesforce Chatter: Top 10 Tips

Posted on June 7th, 2010 Adam Honig Comments 0
Salesforce Chatter: Top 10 Tips

Will Salesforce.com Chatter — described as a Facebook for businesses — help your CRM program?

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When is Queue-Jumping Okay For Customer Service?

Posted on May 24th, 2010 Adam Honig Comments 0
When is Queue-Jumping Okay For Customer Service?

Reconsidering “first come, first served” and the role of one-to-many communication in the age of Twitter.

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