Despite the profit potential, selling in the pharmaceutical, biotech, or medical device industries isn’t easy. Start-ups must hit the ground running, and established players retool their practices and technology to match.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

Banks and asset management firms are looking beyond customer volumes as a way to improve their bottom line.

Embracing social CRM offers significant potential marketing, sales and service upsides. But you’ll need to handle social CRM correctly to benefit from maximum business impact.

Don’t mistake having a new tool for users wanting to adopt it. As with any CRM project, businesses must make their social CRM adoption case to employees, and especially sales teams.

Social networks have redefined customer relationships. Now it’s time to use social technology to make your business better.

But how fast does data need to flow? That’s a pertinent question, since the more real-time your integration between CRM and other systems, the more project cost and complexity will increase.

The United States and Britain excel at sales, marketing, and service. So why isn’t CRM being emphasized to aid our nations’ recovery?

To determine project size, first define exactly what your CRM project should achieve.

Want to improve customer service? Start by asking the right questions. Here are 5 essential questions, with Innoveer’s UK consultants citing customers’ choices.