For optimal SFA project results, justify you project using business process reengineering, targeting specific sales productivity improvements.

Why migrate your custom apps to Force.com? Principally, because it offers better maintenance, security, control, and cost.

There are only three ways to justify an SFA project: via a breakdown, for business transformation, or as a business process reengineering strategy. And while the latter-most approach is the most effective, it’s also the most difficult.

Improving marketing effectiveness starts with asking the right question. On this video, our consultants answer 5 key questions around leads, campaigns and measuring results.

How does Microsoft’s cloud-based CRM software stack up against Salesforce.com? We analyze the software on 11 fronts.

Cloud computing is hot, and CRM is always in style. Combine them together and what do you get? One of the fastest growing companies in America, says Inc. Magazine.

Party picks: Get the skinny on Innoveer’s party, and other don’t-miss Salesforce.com bashes, at Dreamforce 2011 (#DF11).

Planning your attack for the upcoming Dreamforce 2011? Here are the nine parts of the conference you won’t want to miss.

Managing data is a necessary evil. So handle it correctly, lest it get out of control, causing untold havoc.

CRM Magazine has named Innoveer as the best CRM consulting firm in 2011. We’re honored to have been chosen.