Social media and mobility offer opportunities for improving how customer-facing teams can work together, as well as collaborate with customers.

Chatter is changing. Here’s how to use the microblogging platform’s new features to actively drive better interactions not just between employees, but with your customers.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

Don’t mistake having a new tool for users wanting to adopt it. As with any CRM project, businesses must make their social CRM adoption case to employees, and especially sales teams.

Is your company’s social media presence antisocial? Harnessing social media, including Facebook and Twitter, for your CRM efforts means not turning your back on any customer, or potential customer.

See the best new features of Salesforce.com’s spring 2011 release, including Outlook integration, better Chatter and sharper reporting tools.

Five thousand people crowded into Cloudforce New York to hear Marc Benioff, “cloud computing’s most evangelical spokesman” present Salesforce.com’s strategy and products. Attendee reaction was very enthusiastic, rivaling the level of excitement generated by Carmelo Anthony joining the NY Knicks.

Salesforce’s Dreamforce 2010 conference was a smash hit — lots of enthusiasm, new products and expanded capabilities demonstrated, and even practical ways to improve sales, marketing and service operations.

Social CRM may be often hyped, but there is at least one killer reason to use it.

Will Salesforce.com Chatter — described as a Facebook for businesses — help your CRM program?