With customers spending more time using social media, it’s time for businesses to retool their CRM practices and increase their social network sales savvy.

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather.

Chatter is changing. Here’s how to use the microblogging platform’s new features to actively drive better interactions not just between employees, but with your customers.

Tired of always fighting fires? Identify where your sales team excels, so you can focus on improving areas that need the most work.

To maximize marketing project returns, start by identifying the areas in which your program lags, then fix those first.

Listen to your users, start projects small, add value over time, and always have executive support. Salesforce.com user Integra LifeSciences details best practices for adopting CRM.

Want to have a great call center and world class customer service practices? Every three years or so, send your customer service group on strike and have management sit in, instead.

Maximizing sales effectiveness requires more than just a sales strategy. You also need a strategy for your to organize, manage and lead your sales team to success.

Territory management helps salespeople ensure that they put the right effort into the right activities with the right customers.

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