Maximizing sales effectiveness requires more than just a sales strategy. You also need a strategy for your to organize, manage and lead your sales team to success.

Territory management helps salespeople ensure that they put the right effort into the right activities with the right customers.

Does Crest need 40 different toothpastes?

Twitter breakdown: If your customers have to call, email and finally tweet to get a response, it means that your customer service practices are broken. Cue customer defections.

With CRM, less is more. Read five best practices for avoiding “CRM Gone Wild”

What is the state of your customer service program today, and what CRM processes, tools and capabilities do you need to make it better?