Without a doubt, CRM can help you survive the downturn. But half measures will never get you where you need to be. Especially when times are tough, you’ve got to take risks. Want to make your sales teams more productive? Here’s where to start.

Serving your members well requires knowing who they are, and what they’ve achieved. Not only do you want to promote a sense of security and trust with the organization, but you want to reinforce the member’s self-esteem: I did whatever is necessary to become a member of this organization.