To successfully deploy Salesforce.com on a large scale, focus on careful planning, change management, top-notch user training, and user-adoption monitoring.

What’s the next, best step for your customer service program? To improve customer satisfaction, efficiency, and revenues, first understand where your service program lags and excels.

Tired of always fighting fires? Identify where your sales team excels, so you can focus on improving areas that need the most work.

To maximize marketing project returns, start by identifying the areas in which your program lags, then fix those first.

Innoveer’s SFA Accelerator delivers a complete, cloud-based SFA program — using Salesforce.com or Oracle CRM On Demand — in less than 4 weeks.

The secret to creating an excellent customer experience isn’t so secret: segment customers by service levels, set and reinforce expectations, proactively fix problems, and practice up-selling and cross-selling.

Want to have a great call center and world class customer service practices? Every three years or so, send your customer service group on strike and have management sit in, instead.

Turns out that Bob’s company is going to be implementing CRM, but they haven’t really thought it through enough.

What are your CRM program’s unknown unknowns? When it comes to planning, to ensure that projects don’t fail, you need to find out.

Maximizing sales effectiveness requires more than just a sales strategy. You also need a strategy for your to organize, manage and lead your sales team to success.