Want to speed up customer service, make better use of engineering teams’ scarce time, and improve the bottom line? Consider integrating your customer service and product development systems. Because creating a clearer picture of which products and configurations succeed or fail might just give your engineering team the edge for designing your next market-dominating product.

Without a doubt, CRM can help you survive the downturn. But half measures will never get you where you need to be. Especially when times are tough, you’ve got to take risks. Want to make your sales teams more productive? Here’s where to start.