Innoveer’s Reply2Fly contest app, built using Heroku and connecting Facebook, Twitter, and Salesforce system, demonstrates the power of social CRM.

New study finds few CEOs have social media presence, but is it true their business’s growth and customer satisfaction will suffer?

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Creating a social business often begins with simple requirements, such as translating Facebook posts into leads in your CRM system. Here’s where to start.

To see marketing, sales and service benefits from social networks, start by creating a social CRM strategy.

From businesses retooling for growth, to bringing Siri to Salesforce, review our top CRM predictions for 2012.

Business to business selling & marketing is all about connecting with people, which is why social technologies can be very powerful in advancing your CRM program.

Social networks have redefined customer relationships. Now it’s time to use social technology to make your business better.

Is your company’s social media presence antisocial? Harnessing social media, including Facebook and Twitter, for your CRM efforts means not turning your back on any customer, or potential customer.

Service Cloud offers built-in integration with Facebook and Twitter. But users must also rethink their business processes to better support customers via social networks.