While insurance companies may have a reputation for moving slowly, in fact they’ve long embraced CRM initiatives that lower operating costs and increase revenues.

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather.

Want to have a great call center and world class customer service practices? Every three years or so, send your customer service group on strike and have management sit in, instead.

Health care reform is moving forward. But are health insurers putting the right sales, marketing and service procedures in place to ensure that when it comes to capturing their share of the membership pie, they’re not going to be left behind?