What is the state of your field sales program today, and what’s the next CRM capability you need to help your sales team achieve or exceed its annual targets?

Marketing departments segment their customers all of the time, based on numerous factors: high propensity to buy, low propensity to buy, infrequent customer, repeat customer, key opinion leader. So when it comes to partner relationship management (PRM), why don’t more companies apply the same advanced segmentation techniques to slice and dice their partners? In fact, [...]