Advanced tools better manage high-impact, trigger-based marketing campaigns, leading to increases in both marketing and sales productivity.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Learn the top 10 questions to ask for improving your business’s marketing program and CRM results.

Many companies want their service teams to generate new sales from existing customers. Here is one example of a high technology company succeeding by taking a slightly different approach.

Pipeline management is a crucial capability for making sales teams more effective, but too often, organizations forget that pipelines don’t stand alone.

How can your marketing group be more effective? Start by mastering the art of event management.

Five capabilities will make or break your lead management program. Learn what they are, and how to master them.

The biggest problem I see with lead management programs? Too often, they’re run by marketing. True, marketing generates the leads, but salespeople have to work with them. And when marketing runs lead management with minimal input from sales, you end up with decent leads that go nowhere. Here are our 10 best practices to improve lead management.