The combination of cloud CRM, advances in mobile devices, and declining development costs are making custom-built mobile apps the next must-have CRM tool.

Has the concept of customer satisfaction passed its prime? Numerous recent CRM success stories suggest otherwise.

Seeking growth despite the uncertain economy, numerous businesses are centralizing their sales teams, backed by a single cloud-based CRM application.

Phase 2 of the pharmaceutical firm’s CRM project involves eliminating customizations and refining sales processes to balance growth with efficiency.

Learn the best way to measure and prove the returns being generated by your CRM and SFA programs.

How big or small should we make our initial rollout and how many orgs will we need? That’s one of the leading Salesforce-related implementation questions we hear. Learn the right answer for your business.

The push for advanced portals signals the pressure facing businesses in highly competitive industries, to not just court but keep their customers.

Despite the profit potential, selling in the pharmaceutical, biotech, or medical device industries isn’t easy. Start-ups must hit the ground running, and established players retool their practices and technology to match.

Proposed legislation would profoundly alter the industry’s ability to segment and target physicians.

Succeeding at customer service measurement requires establishing clear metrics to measure against various benchmarks. Measurement ensures that organizations treat customers with respect. Anticipating the problems they will encounter also enables customer service operations that don’t always have to put out fires. Instead, they can be used to proactively increase customer satisfaction, and that makes everyone happy.