Growing up, one needs to reach a certain level of maturity in order to watch more “mature” movies. Turns out CRM programs are similar.

Marketing departments segment their customers all of the time, based on numerous factors: high propensity to buy, low propensity to buy, infrequent customer, repeat customer, key opinion leader. So when it comes to partner relationship management (PRM), why don’t more companies apply the same advanced segmentation techniques to slice and dice their partners? In fact, [...]