Marketing automation, cloud analytics, social media monitoring, and connecting campaigns with social networks lead our list of top projects for 2013.

Advanced tools better manage high-impact, trigger-based marketing campaigns, leading to increases in both marketing and sales productivity.

The push for advanced portals signals the pressure facing businesses in highly competitive industries, to not just court but keep their customers.

The electronics giant adopted salesforce.com to more accurately forecast sales and to provide a single point of contact for all of its B2B customers.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

High-tech companies excel at applying CRM to increase sales automation, service speed, marketing efficacy, as well as partner relationship management. Lately, the industry has also been leading the embrace of social business capabilities. Learn how to put these high-tech CRM best practices to work.

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather.

Improving marketing effectiveness starts with asking the right question. On this video, our consultants answer 5 key questions around leads, campaigns and measuring results.

Learn the best ways to complement Salesforce.com with bulk emailing, trigger-based marketing campaigns, lead management, campaign management, and event management.

Top-notch marketing programs keep customers and prospects coming back for more. Learn the next, best step for your marketing program.