Here’s what 2011 promises: more Salesforce.com versus Oracle, further “platform shift” wars, the rise and rise of social CRM (sometimes with a business upside), the impending debut of Oracle Fusion CRM, and an iPad in every stocking.

iPads, Fusion CRM Apps, the Exalogic Elastic Cloud and R18 of CRM On Demand — the CRM news updates you need from #oow10

There are over 90,000 sessions, meetings and cocktail parties happening next week at Oracle Open World.  If you’re like me, you’re heading out there to gather information on making CRM more successful and speak to a person or two who has faced some of the same challenges. Here are my personal recommendations: Establishing KPIs to [...]

Will Salesforce.com Chatter — described as a Facebook for businesses — help your CRM program?

Oracle’s Larry Ellison dismissed cloud computing as mere fashion — random, meaningless, shallow. But this perspective is not just unfair to fashion designers and IT professionals; it also misses the essential role of fashion in technology.

Does the new Oracle CRM On Demand version 17 deliver?

Where are all of the CRM mashups we were promised?

Many sales VPs, as they move into 2010, are considering whether they should move away from using ACT, Saleslogix or similar software and embrace Salesforce.com or Oracle CRM On Demand. But which one is best?

It is not every day that Innoveer wins a gold award, but last Thursday was such a day.  We were named the “Gold Siebel Partner of the Year” by the United Kingdom Oracle User Group (UKOUG).  As Ronan Miles, chairman of UKOUG said, “With close to 2,000 customer votes cast, Innoveer should feel immensely proud [...]

Every business book says, “Never cut marketing during a recession.” But my rough estimate is that today, the majority of Fortune 500 companies have cut their marketing budgets. This puts the chief marketing officer (CMO) in a curious position. Of course, CMOs want to be able to turn to the CEO and say, “We need to spend more on this campaign, because it’s got a great return.” I guarantee that if you show your CEO how you’re converting leads to deals, it’s a no-brainer: you’ll get the funding. Here’s how any CMO can get the marketing campaign information they require.