High-tech companies excel at applying CRM to increase sales automation, service speed, marketing efficacy, as well as partner relationship management. Lately, the industry has also been leading the embrace of social business capabilities. Learn how to put these high-tech CRM best practices to work.

Marketing departments segment their customers all of the time, based on numerous factors: high propensity to buy, low propensity to buy, infrequent customer, repeat customer, key opinion leader. So when it comes to partner relationship management (PRM), why don’t more companies apply the same advanced segmentation techniques to slice and dice their partners? In fact, [...]

Want to create a successful partner relationship management (PRM) program? Then don’t treat think of your channel partners as salespeople. Instead, treat your partners like customers: sell your leads to them, always understanding and playing to their business requirements.