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Welcome to Innoveer's CRM Insights

5 Marketing Program Makeover Tips

Posted on April 11th, 2012 Adam Honig Comments 0
Everyone loves bright ideas.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

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No CIO Gets Fired For Recommending Cloud CRM

Posted on March 6th, 2012 Adam Honig Comments 2
Follow the light.

Calling all IT professionals: Do you want to battle a legacy CRM system, or is it time to migrate to the cloud? Beyond the technology fun-factor, don’t forget faster business innovation, as well as the career upsides.

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Real-Time Integration Challenges CRM

Posted on October 13th, 2011 Adam Honig Comments 0
Do you feel the need for speed?

But how fast does data need to flow? That’s a pertinent question, since the more real-time your integration between CRM and other systems, the more project cost and complexity will increase.

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Size My Cloud CRM Project

Posted on September 29th, 2011 Adam Honig Comments 0
Project scale depends most on what you’re trying to achieve.

To determine project size, first define exactly what your CRM project should achieve.

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Justify SFA With Business Process Reengineering

Posted on September 20th, 2011 Adam Honig Comments 0
To sell SFA, sales VPs need the right vision.

For optimal SFA project results, justify you project using business process reengineering, targeting specific sales productivity improvements.

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3 Techniques Alone Justify SFA

Posted on September 9th, 2011 Adam Honig Comments 0
o	When making the business case for buying new CRM software, half of businesses treat it like replacing a car. But can you afford to wait?

There are only three ways to justify an SFA project: via a breakdown, for business transformation, or as a business process reengineering strategy. And while the latter-most approach is the most effective, it’s also the most difficult.

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5 Keys to Global Salesforce.com Deployment

Posted on October 6th, 2010 Adam Honig Comments 0
The UN may be a great place for keeping the peace, but don't use their model for Salesforce.com deployments

The universe may have started with an intensely hot fireball, but your Salesforce.com deployment shouldn’t be a Big Bang.

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Genzyme Biosurgery’s Salesforce.com Secrets

Posted on June 23rd, 2010 Adam Honig Comments 0
Photograph by Werner Kunz.

How did Genzyme Biosurgery successfully roll out Salesforce.com, meet its business requirements, and foster high levels of user adoption? In a word, by planning.

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