How can organizations that have grown quickly — often through mergers and acquisitions — streamline their business and standardize on CRM to sell more efficiently?

Do your sales managers dream of creating an excellent customer experience? In this age of instantly crowdsourced consumer dissatisfaction, keeping customers happy is a mandatory step in not just retaining your customers, but being able to land new ones. So listen up, sales: you’re competing based on the customer experience. Time to do something about it.

Many companies want their service teams to generate new sales from existing customers. Here is one example of a high technology company succeeding by taking a slightly different approach.

How do you legitimately sell a product you don’t have? Using CRM, of course. But staffing companies face unique challenge relating to their market, as they essentially sell less a product and more of a promise. Learn how to use CRM to support high-volume transactions while simultaneously that the personnel equation remains personal.

Need to deliver a new product or service to market, as fast as possible, but your existing CRM software can’t keep up? Then pursue a band-aid SaaS solution.

Everyone wants to build a 360-degree view of their customers. But in most cases, having a 360-degree view is overkill. Instead, ask what information your customer-facing employees need to be more productive in their jobs. Because just throwing endless amounts of customer data at marketing, sales and service personnel won’t deliver business results.

With a good master data management program, your organization can reduce its spending on non-value-producing activities, and instead focus on more strategic, high-value pursuits that generate additional customer satisfaction and revenue.

Old, big dogs don’t like to be asked to perform new CRM tricks. Here’s how to get those big dogs on board.

Even with cloud CRM, getting salespeople to adopt SFA requires give and take. Start with the give.

Maximizing sales effectiveness requires more than just a sales strategy. You also need a strategy for your to organize, manage and lead your sales team to success.