Facebook launches a new messaging platform that offers immediate CRM advantages. Learn how to apply Messages to up your customer intimacy game, courtesy of Mark Zuckerberg.

Lately, I have been involved in a number of conversations regarding segmentation and targeting. I state it this way, segmentation and targeting, as if it were one topic with two words in the name because that is how many folks I have been interacting with refer to it. Combining the two terms, as if one, [...]