Innoveer’s Reply2Fly contest app, built using Heroku and connecting Facebook, Twitter, and Salesforce system, demonstrates the power of social CRM.

Five highlights from the London Cloudforce conference that will help take your company’s CRM program to the next social business level.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Creating a social business often begins with simple requirements, such as translating Facebook posts into leads in your CRM system. Here’s where to start.

What’s the next, best step for your business to capitalize on social media? Learn how to find the answer that offers the biggest business upsides.

To see marketing, sales and service benefits from social networks, start by creating a social CRM strategy.

Social media and mobility offer opportunities for improving how customer-facing teams can work together, as well as collaborate with customers.

When it comes to providing great service, customers expect you to hear their cries via social networks.

With customers spending more time using social media, it’s time for businesses to retool their CRM practices and increase their social network sales savvy.

High-tech companies excel at applying CRM to increase sales automation, service speed, marketing efficacy, as well as partner relationship management. Lately, the industry has also been leading the embrace of social business capabilities. Learn how to put these high-tech CRM best practices to work.