Giving service workers the knowledge tools they deserve, tapping social media in moderation, and other top tips help deliver CRM project success in the new year.

Avoid selecting software before defining business goals, always sell people on the new system, and use social media in moderation.

Marketing automation, cloud analytics, social media monitoring, and connecting campaigns with social networks lead our list of top projects for 2013.

Innoveer’s Reply2Fly contest app, built using Heroku and connecting Facebook, Twitter, and Salesforce system, demonstrates the power of social CRM.

New study finds few CEOs have social media presence, but is it true their business’s growth and customer satisfaction will suffer?

What’s the way forward for Siebel and Oracle CRM On Demand users, as well as anyone interested in the Oracle CRM Fusion stack?

A new study finds that mobile CRM increases salespeople’s productivity by 15%, while productivity sees a 12% boost by using social CRM tools.

What’s the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Innoveer acquires transformative Italian software firm which promises to provide state-of-the-art access to social media from legacy platforms, including AS/400, Apple II, and Siebel.

Creating a social business often begins with simple requirements, such as translating Facebook posts into leads in your CRM system. Here’s where to start.