To see marketing, sales and service benefits from social networks, start by creating a social CRM strategy.

Social networks have redefined customer relationships. Now it’s time to use social technology to make your business better.

Thousands of customers adopted Siebel’s CRM system over the past decade. Now, it’s time for them to migrate to cloud-based CRM.

What is the IT department’s role in making a cloud CRM program successful? From selection, to implementation, to support, it’s crucial for IT to guide technology choices, but ultimately also to delegate selection to business groups.

Oracle CRM On Demand R19 adds a new Fusion Mobile app, iPad support, plus an offline client in the form of Microsoft Outlook.

Don’t obsess over technology. Start by defining your business requirements and people challenges, and then find the best tools for the job.

Pick CRM software with a large market share, backed by aggressive innovation and a thriving ecosystem of third-party consultants, enabling vendors, plus support and maintenance options.